Back to Advanced Competitive Strategy
Ludwig-Maximilians-Universität München (LMU)

Advanced Competitive Strategy

Advanced Competitive Strategy will introduce new topics and modules with even more real world examples and opportunities for student interaction than in the previous course Competitive Strategy (https://www.coursera.org/learn/competitivestrategy). In Advanced Competitive Strategy, we will look at how companies can build up and maintain their customer base by increasing switching costs and facilitating strategic customer lock-ins. We will find out how firms can increase their profits by pursuing suitable price discrimination and product differentiation strategies. We will look at examples of what is acceptable behavior under the premises of EU competition and US antitrust policies and discover exciting ways of how companies can increase their returns by strategically making use of network effects and economies of size. We will further intensify our newly acquired knowledge about network effects and discuss strategies that are explicitly tailored to network markets. We will analyze the workings of mergers and acquisitions and, moreover, support you in considering alternative strategies that can help companies grow organically.

Status: Mergers & Acquisitions
Status: Market Dynamics
Course11 hours

Featured reviews

OZ

4.0Reviewed Mar 14, 2017

I like Prof. Tobias Kretschmer way to communicate the course and explain the contents in practical and well organized way. The course is very useful for my work.

JL

5.0Reviewed Aug 2, 2020

Excellent course that is both clear and challenging. It provides my in depth knowledge and tools to establish/analysis competitive strategies and/or competitive life cycles.

MM

4.0Reviewed Nov 9, 2015

One suggestion would be lest multiple option answers, but the course was challenging enough to learn valuable information.

AB

5.0Reviewed Aug 24, 2015

An easy to understand and very resourceful course with ample examples. Would love to enroll into similar courses.

NT

5.0Reviewed Jul 3, 2016

Exceptional training course for those working in the field of market strategy etc. Explanation and examples are close to the actual world.

NT

5.0Reviewed Aug 1, 2018

Thank you!All needed skills are efficiently explained and allow the student to understand and deal even with more complex and multi-pronged subjects.

KD

5.0Reviewed Jan 23, 2025

Got clear insights into Pricing, Strategic Management, Marketing, Competitiveness in which most of the areas were new to me

DD

5.0Reviewed Apr 23, 2020

This course covers the major concepts of the high level competitive strategies used in all types of business and offers lots of insights.

JR

4.0Reviewed Nov 24, 2019

Very much informative and an interesting program. I would recommend that the Video clips needs to improve its quality.

RS

5.0Reviewed Mar 27, 2016

One of the best online course i have ever taken, i seriously reccomend this course to all those people who are into business and management.

CM

5.0Reviewed May 17, 2020

Amazibg content overall and very insightful course. You'll learn a lot of things related to competition. Completely worth your time!!!

AD

5.0Reviewed Jun 30, 2017

Great course with relevant content and really useful strategic overview of business strategy. Enjoyed Prof. Kretschmer's innovative teaching style and the breadth of the syllabus.

All reviews

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