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University of Michigan

UX Research at Scale: Surveys, Analytics, Online Testing

This UX course will provide an overview of survey methodology from the perspective of UX research. UX surveys typically focus on uncovering user needs, connecting needs to user characteristics, and gaining insight into user attitudes towards systems they use. In this course, learners will learn the basics of UX survey research and conduct a survey of their own design! Learners will be introduced to techniques for gaining UX insights from large numbers of users, including web analytics, A/B testing, and remote unmoderated studies. We will discuss how these techniques work, when they can be applied, and what can be learned by using them. What You’ll Learn: -Learn how web analytics works and how to analyze analytics data -Understand how to develop A-B tests, before/after, and multivariate experiments -Learn how to set up and analyze remote unmoderated testing studies -Analyze and report on large scale user experience studies Learn about the different types and uses of surveys in UX research -Understand the survey population: when to sample, when to recruit -Develop a survey instrument that meets your requirements -Analyze and report on surveys -Learn to critique user surveys

Status: Web Analytics and SEO
Status: Data Collection
BeginnerCourse19 hours

Featured reviews

SK

4.0Reviewed Mar 12, 2023

One of the awesome courses from Michigan UN, It's so helpful for me.

JN

5.0Reviewed Mar 13, 2024

This course was development it seem different from the design approach where as it was an advancement and intensive to me.Very good course. I was not aware that UX/UI is broad.

OE

4.0Reviewed Nov 18, 2019

Content-wise the course is great!Assignment construction isn`t as good, especially for non-English speakers. the instructions were hard to understand.

SS

5.0Reviewed Feb 25, 2021

Great crash course in conducting UX research at scale.

GW

4.0Reviewed Apr 28, 2020

Overall good. Some assignment instructions are quite confusing (e.g., Week 6).

TI

5.0Reviewed Nov 3, 2019

Awesome course!! Learned so much and projects were very applicable to real scenarios

IL

5.0Reviewed May 14, 2020

Great class! I learnt to conduct a survey and run preference testing.

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