Back to Product Management Essentials
University of Maryland, College Park

Product Management Essentials

Great products don't happen by accident. They are created by product managers who understand customer needs, align cross-functional teams, prioritize the right opportunities, and guide products from concept to market. In this course, you'll build the foundational knowledge and practical skills used by product managers to make better product decisions throughout the product life cycle. Whether you're exploring a career in product management, working with product teams, launching your own venture, or looking to strengthen your business and innovation skills, you'll gain a clear understanding of how successful products are developed and managed. You'll learn how product managers identify customer needs, define product requirements, collaborate with business, design, and engineering teams, select appropriate development methodologies, and support successful product launches. Along the way, you'll explore proven frameworks used by organizations to evaluate opportunities, manage product development, and bring products to market. Throughout the course, you'll also have the opportunity to build a Product Opportunity Brief, an optional professional development exercise that helps you apply the concepts to a product idea or an existing product. By the end of the course, you'll have a practical framework you can continue refining for your portfolio, interviews, or workplace projects. Whether your goal is to become a product manager, contribute more effectively to product teams, or develop products of your own, this course provides a practical foundation for building the mindset and toolkit of a successful product professional.

Status: Stakeholder Management
Status: Strategic Marketing
BeginnerCourse4 hours

Featured reviews

SM

4.0Reviewed Jul 27, 2021

Thorough and great insights in product manager's role...

SS

5.0Reviewed Nov 10, 2022

Amazing course for reviewing concepts in product management

RG

5.0Reviewed May 28, 2022

Great introduction to this subject matter. Really enjoyed it.

IE

4.0Reviewed Sep 9, 2023

Very good Course as initial stage to get into the Product Management Career

DD

5.0Reviewed Dec 6, 2022

It was a great privilege and honour to partook in this course. Thank you

YK

4.0Reviewed Jun 19, 2024

Course was very informative, to the point and provide the brief ideology about the role of product manager.

MT

4.0Reviewed Sep 29, 2022

I​t was effective and good. Excellent advise from field experienced professional.

VV

5.0Reviewed Apr 26, 2023

It was enjoyable and detailed enough for you to grasp without being complicated.

AU

5.0Reviewed Apr 19, 2022

Exceptional!! it compacts two years of mgt in a single course. So grateful for this experience!

SP

5.0Reviewed Oct 31, 2022

Course established fundamentals to the zenith level of product management. The design of this course is great!!

RC

5.0Reviewed May 7, 2022

Awesome Course. Enjoyed learning the fundamentals of Product Management. Nice Pace and interesting insights into all the phases of Product management.

DF

5.0Reviewed Jun 2, 2022

Excellent course with clear and informative instructors and great subject knowledge.

All reviews

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