Smarter Content and Communications with Microsoft Copilot Specialization

AI-Driven Content and Marketing Strategies.

Enhance marketing with AI-driven strategies and tools

Instructor: Microsoft

Access provided by Mohammed Bin Rashid School of Government

2,129 already enrolled

5 course series

Get in-depth knowledge of a subject

from 217 reviews of courses in this program

Beginner level

Recommended experience

3 months to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

5 course series

Get in-depth knowledge of a subject

from 217 reviews of courses in this program

Beginner level

Recommended experience

3 months to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Leverage AI in content strategy and PR execution
Develop targeted campaigns using AI insights
Create scalable, high-performing content with Copilot

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Advance your subject-matter expertise

Learn in-demand skills from university and industry experts
Master a subject or tool with hands-on projects
Develop a deep understanding of key concepts
Earn a career certificate from Microsoft

Specialization - 5 course series

This Specialization empowers you to harness AI for precise targeting and scalable content production, transforming your marketing outcomes. You'll gain expertise in AI-powered content and marketing strategies, craft impactful PR campaigns, leverage AI tools to enhance storytelling, and automate content management processes.

Applied Learning Project

Engage in practical projects utilizing Microsoft Copilot to craft efficient marketing campaigns.
Analyze customer insights, develop AI-enhanced communication channels, and produce high-impact content, effectively applying learned skills in real-world contexts.
Adapt AI technology to create precision-driven marketing workflow across channels.

Content Development and Management

Course 1, 32 hours

What you'll learn

Distinguish different types of PR content based on their purpose and function within a PR campaign
Apply editing and proofreading best practices to ensure the quality and effectiveness of PR content
Develop strategies for organizing and managing various types of PR content efficiently
Effectively plan and schedule PR campaign content for optimal impact using a content calendar that is aligned with a PR strategy

Marketing, Communication, and PR

Course 2, 28 hours

What you'll learn

Develop strategies for integrating multiple communication channels to deliver a cohesive and effective campaign
Craft compelling PR messages with powerful storytelling and tailor these messages to various PR scenarios
Enhance the effectiveness of communication and storytelling strategies with AI tools
Create a comprehensive blueprint for effective integrated campaigns while streamlining your PR processes

Introduction to Microsoft Copilot

Course 3, 7 hours

What you'll learn

In this introductory course, you'll embark on a journey into the world of generative AI and Microsoft Copilot. We'll demystify the concepts behind this transformative technology, exploring its potential and limitations. You'll gain a clear understanding of what generative AI is, how it works, and the diverse range of tasks it can perform. You'll be introduced to the specific capabilities of Copilot within the Microsoft 365 and Dynamics 365 ecosystems. We'll showcase how Copilot harnesses the power of AI and machine learning to revolutionize your productivity across various applications. From automating mundane tasks to generating creative content, you'll discover the myriad ways Copilot can enhance your workflow.

By the end of this course, you'll be able to: • Recognize what Generative AI is and what it can and cannot do. • Define Copilot capabilities within the Microsoft 365 and Microsoft Dynamics 365 ecosystems. • Access and navigate the 365 Copilot platform effectively. • Recognize how to leverage Microsoft Copilot integration. • Demonstrate prompt engineering to get the most useful responses from Microsoft Copilot. Required Course Materials: A Copilot license is required to complete this course. If you don’t have a Microsoft 365 Personal or Family license, you can start a free 30-day trial using the link provided in the course.

Using Microsoft Copilot to Understand Your Customer

Course 4, 17 hours

What you'll learn

This course is the second in a series that aims to transform your marketing capabilities with Microsoft Copilot's GenAI. Its focus is on understanding your customers. In this course, you’ll learn how to train Microsoft Copilot with marketing related data. You’ll then learn how to analyze customer insights and define your customer segments. And lastly, you'll step through the process of using Microsoft Copilot to enhance your targeting efforts across channels. This course covers a wide variety of marketing topics and GenAI that are designed to give you an overview of what’s to come in this specialization.

By the end of this course, you’ll be able to: Understand how to train Microsoft Copilot with marketing related data. Analyze customer insights and define personas and customer segments. Apply Microsoft Copilot to enhance your targeting efforts across channels. Required Course Materials: A Copilot license is required to complete this course. If you don’t have a Microsoft 365 Personal or Family license, you can start a free 30-day trial using the link provided in the course.

Smarter Content Creation with Microsoft Copilot

Course 5, 18 hours

What you'll learn

This course is the third in a series that aims to transform your marketing capabilities with Microsoft Copilot's GenAI. Its focus is on content creation. In this course, you’ll familiarize yourself with the various types of content that can be created with Microsoft Copilot. You’ll then learn how to generate content ideas and generate a content calendar. And lastly, you'll step through the process of using Microsoft Copilot to generate high performing content at scale.

By the end of this course, you’ll be able to: Explain the various types of content that can be created with Microsoft Copilot's GenAI Generate content ideas with Microsoft Copilot Produce high performing content at scale with Microsoft Copilot Required Course Materials: A Copilot license is required to complete this course. If you don’t have a Microsoft 365 Personal or Family license, you can start a free 30-day trial using the link provided in the course.