Back to Marketing: Customer Needs and Wants
IESE Business School

Marketing: Customer Needs and Wants

Master the art of understanding your customers and building effective marketing strategies. This course will equip you with the skills to identify, classify, and profile customers using market segmentation techniques and data analysis tools. Learn how to analyze customer behavior to optimize marketing campaigns and drive sales. You'll cover marketing fundamentals, product/pricing strategies, brand building, and communication strategies for **digital marketing**. No prior experience is required. This course is perfect for those looking to improve their **marketing** skills and boost their **business**.

Status: Digital Marketing
Status: Customer Insights
Course19 hours

Featured reviews

RM

5.0Reviewed Aug 16, 2020

It is a great course for beginners. Simple & easy to understand. Case studies are really interesting.

GP

5.0Reviewed Feb 7, 2019

A helpful course for a beginner who doesn't have business or economic background.

AT

5.0Reviewed Apr 13, 2020

This course helped me understand the in-depth concepts that I have just learned on the job. My main output from this course is a step-by-step analysis of a marketing strategy.

LS

4.0Reviewed Oct 10, 2016

the course outline really equips an individual on how marketing is a core part of business

UU

5.0Reviewed Apr 21, 2020

Thank you for explaining everything so clearly and in an exciting way!

SE

5.0Reviewed Nov 11, 2020

Amazing course with excellent material. Excellent professor, Prof. Mario.

RT

5.0Reviewed May 1, 2017

Good understanding of methods to know what customer think and how they think.Useful for anyone doing market related activities. No indepth background needed to get into this course.

S

4.0Reviewed Sep 12, 2020

I have learned a lot. Thanks to coursera, I have got the opportunity to have access to the knowledge shared by IESE. THANK YOU !!

MP

5.0Reviewed Mar 8, 2018

Content wise its very rich and a good course for marketing student...must learn from this course.

DR

5.0Reviewed Jul 13, 2016

Excellent course with very useful contents. Professor gives excellent examples

BP

4.0Reviewed Nov 29, 2020

Good course with bunch of examples to understand the concepts clearly.

AA

5.0Reviewed Nov 17, 2016

The course is well detailed thought by well vast and experience teacher in Mario Capizzani.

All reviews

Showing: 20 of 104

Guillermo Mainer
3.0
Reviewed Oct 26, 2016
Ahmed El-Sokkary
2.0
Reviewed Jun 10, 2020
Harshini Eppala
5.0
Reviewed Mar 10, 2020
Anna Rosàs Bresca
2.0
Reviewed Jun 26, 2021
Patrick Kandel
2.0
Reviewed Mar 11, 2019
MARISSA ARCHER
5.0
Reviewed Sep 22, 2020
Dhaval Bhikhabhai Sharma
5.0
Reviewed Dec 28, 2018
Ulduz
5.0
Reviewed Apr 22, 2020
Martin Lazar
5.0
Reviewed Jul 19, 2016
stephen bernardo
5.0
Reviewed Jun 16, 2020
Joao Alexandre Vaz Ferreira
3.0
Reviewed Jul 1, 2018
Melody Kay Carolino
2.0
Reviewed Jun 24, 2019
David Vargas-Racero
2.0
Reviewed Feb 17, 2017
Riccardo Diamanti
2.0
Reviewed Mar 12, 2019
Timothy Kozlov
2.0
Reviewed Sep 1, 2020
Cristobal Castillo
2.0
Reviewed Apr 2, 2018
Hafiz Syed Hassan Ali
2.0
Reviewed Mar 20, 2022
Graham Wallder
2.0
Reviewed Mar 19, 2018
Rayhan Ahmed
1.0
Reviewed Jun 4, 2020
Moaaz Salah Elsayed Ahmed
1.0
Reviewed Jul 14, 2016