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Google

Think Outside the Inbox: Email Marketing

Think Outside the Inbox: Email Marketing is the fourth of eight courses in the Google Digital Marketing & E-commerce Certificate. This course will explore how to execute a successful email marketing campaign. Email marketing is one of the oldest and most proven digital marketing channels, and it is an essential component of an overall digital marketing strategy. Email is a primary channel for many businesses in reaching existing customers, encouraging interaction with the business, driving purchases, and building loyalty. In this course, you’ll explore email marketing and cover topics like: creating an email marketing strategy, executing email campaigns, and measuring the results of those campaigns. You’ll also learn how to use mailing lists and utilize automation and workflows. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Write effective preview text and subject lines using best practices - Create email marketing automation and workflows - Build and maintain email lists - Write effective email copy - Conduct contact management and list segmentation - Employ best practices to handle personally identifiable information, or PII, and user data safely - Measure and analyze email campaign results

Status: Marketing Analytics
Status: Smart Goals
BeginnerCourse19 hours

Featured reviews

BT

5.0Reviewed Jul 24, 2023

I enjoyed the entire segment. It was not only engaging, but kept my attention as well. The instructor was the best. Thanks Miriam. I could see myself in a role as an email marketer.

VO

5.0Reviewed Oct 7, 2022

I'll say this is my best ourse so far. I enjoyed myself throughout the entire process. I can't wait to see what the future holds for me , as an e mail marketer. Thank you Miriam.

PN

4.0Reviewed Nov 11, 2022

Excellent materials. I have not mastered it all but I have so far gained in-depth foundational knowledge for my professional growth as a digital marketing and e-commerce professional. Thank you

DJ

5.0Reviewed Oct 30, 2022

The concept of email marketing was completely new to me. The tutor in this course has gracefully explained different aspects of email marketing. I am extremely happy to gain this unique knowledge.

JO

5.0Reviewed Jun 12, 2023

The program provided an in-depth analysis of the Email Marketing course. It explained every hidden trick to prosper in this aspect of Digital Marketing. I learned a lot from all of the materials.

AE

5.0Reviewed Oct 10, 2023

Great beginner course for those looking to learn digital marketing and email marketing. You will learn the fundamentals and get working knowledge of email marketing. I recommend this course.

SS

5.0Reviewed Jan 7, 2024

Love this course. The delivery was perfect. Lots of practice exercises. Also taught goals setting and other important lessons. Major trouble is the difficulty with signing up for Constant Contact.

SS

4.0Reviewed Jun 4, 2023

I liked the course it did cover a lot of information . I feel there could have been more material and assignments to make you more familiar and confident. I will surely recommend it to others.

MA

5.0Reviewed Feb 25, 2023

This course had more activities than all first 3 courses combined and I think even if I am confused about something in my job, I can refer back to all these activities and handle all my tasks.

SD

5.0Reviewed Oct 3, 2022

The concept of email marketing was completely new to me. The tutor in this course has gracefully explained different aspects of email marketing. I am extremely happy to gain this unique knowledge.

DB

5.0Reviewed Feb 26, 2023

Loved this Instructor! She was so warm and welcoming. I just wanted to hug her. Also the information in this course has me leaning toward wanting to pursue Email Marketing in the near future.

AS

4.0Reviewed Oct 25, 2022

V​ery informative course. I enjoyed the presenter as well. Very good hands on approach. Would suggest a "mock" acted out presentation to help visualize a presentation to stakeholders.

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