Digital Marketing Landscape

Digital Marketing Landscape

This course is part of multiple programs.

Instructor: Simplilearn Instructor

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1,510 already enrolled

2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Understand digital marketing fundamentals, history, and key channels.
Differentiate between digital and traditional marketing, and evaluate their ROI.
Implement the 4Ps, SAVE Framework, and use Mintzberg's 5Ps with PESTLE and SWOT.
Leverage technology in marketing communications, and analyze influencer and video marketing.

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

13 assignments

Taught in English

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This course is available as part of

When you enroll in this course, you'll also be asked to select a specific program.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 2 modules in this course

By the end of this course, you will be able to: - Understand Digital Marketing Fundamentals: Learn the history and key channels of digital marketing. - Differentiate Between Digital and Traditional Marketing: Evaluate their advantages, disadvantages, and ROI strategies. - Implement the 4Ps and SAVE Framework: Develop successful marketing plans with these essential strategies. - Utilize Mintzberg's 5Ps of Strategy: Apply tools like PESTLE, SWOT, and Bowman's Strategy Clock. - Analyze Influencer Marketing: Understand its impact and strategies for leveraging influencers. - Harness Video Marketing: Explore the future of video advertising and its role in digital marketing. - Optimize for Voice Search: Improve content visibility through voice search optimization. - Utilize Visual Content: Boost brand awareness, website traffic, and conversions with compelling visuals. - Master UI and UX Design: Understand the differences, roles, and collaboration between UI and UX design. Guided by industry experts, you'll engage in hands-on activities and real-world examples that simulate common digital marketing tasks, building practical skills to prepare you for the job market.

This comprehensive Digital Marketing course will equip you with the skills needed to excel in entry-level roles in digital marketing and e-commerce. You'll learn to attract and engage customers through various digital channels and drive transactions. Guided by industry experts, you'll engage in hands-on activities and real-world examples that simulate common digital marketing tasks, building practical skills to prepare you for the job market.

What's included

128 videos10 readings11 assignments

128 videos Total 192 minutes

Digital Marketing Landscape Introduction 4 minutes
What Will You Learn? 4 minutes
Introduction to Digital Marketing 2 minutes
What Is Digital Marketing? 2 minutes
History of Digital Marketing 2 minutes
The Four Phases of Digital Marketing 3 minutes
Types of Digital Marketing 2 minutes
Process of Digital Marketing 2 minutes
Skills Needed for Digital Marketing 2 minutes
Steps in Digital Marketing 2 minutes
Building a Digital Marketing Strategy 2 minutes
Digital Marketing Channels 3 minutes
Quick Recap 3 minutes
Digital Marketing vs. Traditional Marketing 2 minutes
What Is Traditional Marketing? 2 minutes
Advantages and Disadvantages of Traditional Marketing 2 minutes
Difference Between Digital Marketing and Traditional Marketing 2 minutes
Choosing Between Traditional and Digital Marketing 2 minutes
What to Prioritize? 1 minute
Marketing Strategy with Better ROI 2 minutes
Examples of Digital Marketing and Traditional Marketing 2 minutes
Quick Recap 2 minutes
Introduction to Old 4 Ps of Marketing 2 minutes
What Are the 4 Ps of Marketing? 1 minute
Evolution of the 4 Ps 2 minutes
Evolution of 4 Ps to 7 Ps 1 minute
Implementing the 4 Ps of Marketing 1 minute
Significance of the 4 Ps of Marketing 1 minute
Understanding the Marketing Mix 1 minute
Using the 4 Ps of Marketing 1 minute
Quick Recap 1 minute
Spotlight 1 minute
Introduction to the New 4 Ps in Marketing 2 minutes
Marketing Mix and the SAVE Framework 2 minutes
A New Marketing Mix 2 minutes
SAVE Framework 2 minutes
Focus on Solution Instead of Product 2 minutes
Focus on Access Instead of Place 2 minutes
Focus on Value Instead of Price 2 minutes
Focus on Education Instead of Promotion 2 minutes
Real Life Examples of SAVE Framework 2 minutes
Quick Recap 1 minute
Introduction to the 5 Ps of Strategy 2 minutes
Mintzbergs 5 Ps of Strategy 1 minute
Plan 1 minute
Plan Tools 1 minute
PESTLE Analysis 2 minutes
Strategic Objectives 1 minute
Plan using SWOT Analysis 2 minutes
Ploy 1 minute
Ploy Tools 1 minute
Five Forces Model 2 minutes
Four Corner Analysis Model 1 minute
Pattern 1 minute
Pattern Tools 1 minute
SWOT Analysis 2 minutes
Value Discipline Model 1 minute
VRIO Framework 2 minutes
Position 1 minute
Position Tools 1 minute
Bowmans Strategy Clock 2 minutes
Ansoff Matrix 1 minute
Kotlers Pricing Strategies 1 minute
Perspective 1 minute
Perspective Tools 1 minute
Ashridge Mission Model 2 minutes
SOAR Analysis 1 minute
Quick Recap 1 minute
Introduction to How Technology Has Changed the Marketing Landscape 1 minute
The Role of Technology in the Marketing Landscape 1 minute
Managing Marketing Communications 1 minute
Virtual Events 1 minute
Search Ad Spending 1 minute
Marketing Localization 1 minute
Adapting to the New Normal 0 minutes
Quick Recap 2 minutes
Introduction to Importance of Influencer Marketing 2 minutes
Effect of Influencer Marketing 2 minutes
Emphasis on Following Preferred Creators Across Multiple Platforms 2 minutes
Importance of Influencers in Affiliate Marketing 2 minutes
Transition from Text and Images to Audio and Video Content 2 minutes
Live Shopping Greater Part of Influencer Campaigns 1 minute
Emphasis on Diversity and Representation in Influencer Marketing 2 minutes
Importance of Micro and Nano Influencers 2 minutes
Ongoing Partnerships 1 minute
New Social Media Platforms and Types of Influencer Content 2 minutes
Increase in Performance Based Deals 1 minute
Specialized Influencers 1 minute
Influencer Collaborations 2 minutes
Planning and Data Rules 1 minute
Quick Recap 2 minutes
Spotlight 1 minute
Introduction to Video Marketing: The Future of Ads 1 minute
What Is Video Marketing? 1 minute
Marketing with Videos 2 minutes
Googles Future of Marketing 1 minute
Use of Video Marketing 1 minute
Video Advertising Future of Digital Marketing 1 minute
Is Video Marketing a Better Option? 2 minutes
Expert Predictions on the Future of Video Marketing 2 minutes
Quick Recap 2 minutes
Introduction to Leveraging from Voice Search 1 minute
Voice Search Versus Traditional Search 1 minute
Difference Between Voice and Traditional Search 1 minute
Voice Search and Dialog Systems 1 minute
Dialog System 1 minute
Automatic Speech Recognition 1 minute
Popularity of Voice Search 1 minute
Voice Search in Practice 1 minute
Reasons for Global Users to Access Voice Search 1 minute
Keyword Search for Voice Search 1 minute
Improve the Chances of Appearing in Voice Search 1 minute
Strategies to Optimize Content for Voice Search 1 minute
Quick Recap 1 minute
Introduction to Importance of Visual Content 2 minutes
Benefits of Visual Content 2 minutes
Brand Awareness and Visibility 2 minutes
Ways to Improve Website Traffic 2 minutes
Boosting Conversions by Visual Storytelling 2 minutes
Making the Brand Memorable 2 minutes
Quick Recap 1 minute
Introduction to UI vs. UX 1 minute
Difference Between UI and UX 2 minutes
Role of UX Designer 1 minute
Role of UI Designer 1 minute
Quick Recap 2 minutes
Spotlight 2 minutes
Case Study on Adidas 3 minutes

10 readings Total 100 minutes

Introduction to Digital Marketing 10 minutes
Digital Marketing vs Traditional Marketing 10 minutes
Old 4 Ps of Marketing 10 minutes
The New 4 Ps in Marketing 10 minutes
How Technology has Changed the Marketing Landscape 10 minutes
Importance of Influencer Marketing 10 minutes
Video Marketing the Future of Ads 10 minutes
Leveraging from Voice Search 10 minutes
Importance of Visual Content 10 minutes
UI vs UX 10 minutes

11 assignments Total 130 minutes

Quiz on Introduction to Digital Marketing 10 minutes
Quiz on Digital Marketing vs. Traditional Marketing 10 minutes
Quiz on Old 4 Ps of Marketing 10 minutes
Quiz on the New 4 Ps in Marketing 10 minutes
Quiz on the 5 Ps of Strategy 10 minutes
Quiz on How Technology has Changed the Marketing Landscape 30 minutes
Quiz on Importance of Influencer Marketing 10 minutes
Quiz on Video Marketing the Future of Ads 10 minutes
Quiz on Leveraging from Voice Search 10 minutes
Quiz on Importance of Visual Content 10 minutes
Quiz on UI vs. UX 10 minutes

This course offers a strong grasp of the basics of digital marketing, designed to equip you with the skills in digital marketing. Learn to differentiate between digital and traditional marketing, and dive into essential concepts such as the 4Ps of digital marketing, influencer marketing, voice search, and more. Understand how digital marketers attract new customers, engage them through various channels, and drive transactions. Industry experts will guide you with hands-on activities and examples that simulate common digital marketing tasks, helping you build your skills and prepare for the job market.