Forecast & Evaluate Market Trends

Instructor: Professionals in the Industry

Access provided by Ho Chi Minh City University of Technology

2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Master market forecasting and trend analysis. Learn to use historical data to predict demand and evaluate the strategic impact of emerging trends.

Details to know

Assessments

3 assignments¹

AI Graded see disclaimer

Taught in English

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There are 2 modules in this course

This course develops essential market forecasting and trend analysis skills for research professionals. Learners will master techniques for analyzing historical data to predict future demand and evaluating the strategic relevance of emerging trends. Through practical application with time-series data, learners will build the predictive capabilities needed to support forward-looking business decisions.

This module lays the groundwork for proactive decision-making by teaching learners how to look into the future using data. Participants will move beyond guesswork and learn to apply exponential smoothing—a powerful time-series forecasting technique. Using a hands-on approach, they will analyze historical data to identify underlying patterns and generate a quantitative demand forecast, a critical skill for managing resources and strategy.

What's included

2 videos1 reading2 assignments

In this module, learners shift from predicting demand to evaluating opportunities. They will learn that not all trends are created equal and will build a structured scoring framework to separate high-impact signals from market noise. By applying this methodology, participants will learn to prioritize trends based on objective criteria, enabling them to make compelling, evidence-based recommendations for strategic focus.