Monitor Email KPIs: Performance Measurement & Analytics

Instructor: Hurix Digital

Access provided by University of Warwick

2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Understanding that true KPIs are metrics directly tied to business objectives, not just vanity metrics.
Recognizing that well-maintained dashboards enable data-driven decision making and demonstrate marketing accountability.
Learning to interpret KPI variations within broader business context and industry benchmarks.
Develop skills to identify performance trends early and propose solutions before issues escalate into larger problems.

Skills you'll gain

Tools you'll learn

Dashboard

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

3 assignments

Taught in English

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There are 2 modules in this course

Email marketing success depends on measuring what matters. This Short Course was created to help marketing professionals accomplish strategic KPI monitoring that drives business results. By completing this course, you'll master the essential framework for selecting, tracking, and reporting email marketing KPIs that align with your business objectives.

By the end of this course, you will be able to: Track email KPIs, benchmarking current performance against industry standards and internal objectives Report KPI variances to senior management, proposing solutions for areas not meeting targets This course is unique because it bridges tactical metrics tracking with strategic business communication, teaching you to transform raw email data into executive-ready insights. To be successful in this course, you should have a background in basic email marketing metrics and dashboard tools.