American Airlines (AAL), one of the world’s largest airline group and a SP500 company, is in trouble. With the growth rate of its stock price ranked at the bottom of all major US airlines, AAL needs to find out its key problems, the root causes, and how to turn the company and its stock price around.
Business Intelligence and Competitive Analysis
Business Intelligence and Competitive Analysis
This course is part of Supply Chain Analytics Specialization
Instructor: Yao Zhao
Access provided by Interbank
24,394 already enrolled
Gain insight into a topic and learn the fundamentals.
244 reviews
Beginner level
Recommended experience
Flexible schedule
2 weeks at 10 hours a week
Learn at your own pace
94%
Most learners liked this course
What you'll learn
Industry analysis: industry trend, risk, and competition intensity, value chain analysis.
Competition positioning: where does the company stand in the competitive landscape? Abnormalities and alarms.
Enterprise diagnosis: strengths and weaknesses, performance drivers and levers, breakdown analysis to identify the problems and causes.
Skills you'll gain
- Strategic Thinking
- Business Intelligence
- Business Analysis
- Management Consulting
- Performance Analysis
- Market Analysis
- Financial Analysis
- Benchmarking
- Business Analytics
- Competitive Analysis
- Data Analysis
- Business Strategy
- Root Cause Analysis
- Risk Analysis
- Key Performance Indicators (KPIs)
- Data Storytelling
- Competitive Intelligence
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
4 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Supply Chain Analytics Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
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Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
Instructor ratings
(72 ratings)6 Courses 110,323 learners
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Showing 3 of 244
MR
Reviewed on Sep 21, 2020
It was an excellent Course. We all can have the data and different ratios from System and logs. But This course is a guideline on how to use it. Which ratios are more important to focus on.
OA
Reviewed on Oct 2, 2025
Very eye-opening to a lot of industries, but it needs more African and Nigerian inputs
SB
Reviewed on May 10, 2021
Decent course for those who wanted to learn the competitive analysis between companies and industries across various countries.
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