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Yonsei University

Intro to International Marketing

About this Course This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then explain how companies can grow by going abroad or sourcing ideas/expanding into other countries or industries. This is summarized as CCCI: Cross-Country and Cross-Industry Innovation, a term and analytical platform used throughout not only this course but others in the specialization. As an introductory course, we keep the concepts short and simple in order to ease learners into the wonderful world of international marketing. More specific operational aspects such as managing the product, price, place and promotion as well as targeting and positioning will be provided in the second course of the specialization. After you successfully complete this course learners will obtain the following outcomes: (1) an understanding of the core meaning of marketing and international marketing. (2) learn that international marketing is about striking the right balance between maximizing the similarities across cultures (Etic approach) and customizing marketing (Emic approach) to important local differences. (3) learn about how to source or expand into other industries at home or abroad via cross industry innovation. (4) obtain a solid foundation for subsequent courses such as course 2 (International Marketing Entry and Execution) and the industry-specific courses in the specialization.

Status: Global Marketing
Status: Change Management
Course8 hours

Featured reviews

PB

5.0Reviewed Apr 12, 2020

I personally really enjoyed this course since it gave me a great insight into International marketing and was quite enjoyable!

JV

5.0Reviewed Oct 11, 2021

A very good introduction to International Marketing and cross industry. The professor has great professionalism and explains terms well. Overall good.

PT

5.0Reviewed Mar 30, 2019

This professor is great in teaching marketing from beginning to upper. He has an example of the explanation which is simple to understand. Thanks for the great course.

KK

5.0Reviewed Sep 16, 2018

Slides during the lecture were helpful. Quiz after each test gave confidence and helped encouraged to go forward. Very helpful

CC

4.0Reviewed Sep 29, 2020

It's a great introduce course to this wonderful topic. Thanks for allowing us to learn more about international marketing through this courser.

PR

4.0Reviewed Feb 16, 2016

Wanted a little more heft to the class. Professor is good, provides clear explanation of concepts and creatively applies his own to the theory.

HK

5.0Reviewed Nov 6, 2019

thank you Prof Dae Ryun Chang the course was fun and interactive. I would encourage people who wish to gets into t he new career.

JJ

5.0Reviewed Jun 27, 2020

Excellent, I loved this course, the methodology was way more better than what I was expecting, the teacher is so smart and also very likable.

AC

5.0Reviewed Sep 12, 2017

The course was really good considering the different way of teaching that was involved during the complete course and the various domains that were covered. It was a great experience. Thank You.

JC

5.0Reviewed Mar 5, 2016

really interesting course, the teacher keep it cool and interactive looking forward to complete the specialization -Jan

SF

5.0Reviewed Sep 29, 2024

Wow, what an interesting course! I didn't expect to enjoy it as much as I did - this was way better than I had anticipated!

TK

4.0Reviewed Sep 29, 2021

A really interesting introduction to international/global marketing, with some concepts I will be able to apply to my university coursework and career.

All reviews

Showing: 20 of 237

Yoonjoo Cho
5.0
Reviewed Jul 28, 2018
Ravinder Kumar
5.0
Reviewed Jun 22, 2020
Primada Thanatissanon
5.0
Reviewed Mar 31, 2019
Joyce Ann Tadeja
5.0
Reviewed Nov 16, 2020
Heidi Bada
5.0
Reviewed Oct 7, 2019
Carolina Sarmento
5.0
Reviewed Sep 22, 2019
Supanut Saen-udom
5.0
Reviewed Jun 1, 2020
Justin McKay
5.0
Reviewed Apr 19, 2020
Marushka Andrews
5.0
Reviewed Feb 22, 2016
Van Tran
5.0
Reviewed Aug 4, 2019
Ezzat kassem
5.0
Reviewed Jun 8, 2017
Amy Durante
5.0
Reviewed Sep 29, 2016
Khethi Mzobe
5.0
Reviewed Apr 28, 2016
Nishanth HM
5.0
Reviewed May 12, 2020
Anshul Chachane
5.0
Reviewed Sep 13, 2017
Maria Sol Giuffrida
5.0
Reviewed Apr 10, 2017
Barbara
5.0
Reviewed Oct 3, 2017
Jan Frederik Valkenberg Castro
5.0
Reviewed Mar 6, 2016
Sayan Raychaudhuri
5.0
Reviewed Sep 6, 2017
KAMALA BALASUBRAMANIAN
5.0
Reviewed Dec 24, 2019