Back to Persuasive Communication
IESE Business School

Persuasive Communication

Enhance your communication skills and leadership potential with this comprehensive course on Persuasive Communication. Designed for professionals, this course guides you from fundamental concepts to advanced techniques, enabling you to influence and motivate audiences effectively. Across five lectures, explore key strategies, including developing credibility, structuring logical arguments, fostering emotional connections, and mastering the art of storytelling. Apply these techniques in real-world situations through case studies and practical exercises. Learn how to leverage persuasive communication in marketing, sales, and business negotiations.

Status: Communication
Status: Sales Presentations
BeginnerCourse19 hours

Featured reviews

CL

5.0Reviewed Mar 27, 2025

Great training course. Concise and accurate approach.

CM

4.0Reviewed Feb 5, 2025

The information was great and straightforward, the exercises could have been a little more in depth.

FR

5.0Reviewed Oct 2, 2025

Excellent communication course. It provides a base foundation and understanding to apply in the work space or in interactions with friends and family .

AA

5.0Reviewed Oct 13, 2024

Excellent course with actionable insights to structure your speech for different occasions

CW

5.0Reviewed Mar 11, 2026

This class is very information. It gives examples and walks you through each process for communicating and speaking.

All reviews

Showing: 17 of 17

Alexandra Buob
4.0
Reviewed Sep 30, 2025
Fernando Ramirez
5.0
Reviewed Oct 2, 2025
Charles Willoughby
5.0
Reviewed Mar 12, 2026
Amir
5.0
Reviewed Oct 14, 2024
Cesar López
5.0
Reviewed Mar 28, 2025
Sergi Vela Palau
5.0
Reviewed Nov 22, 2024
Roberto Arias
5.0
Reviewed Dec 16, 2023
Franco Chaves Vidal, Lara
5.0
Reviewed Mar 18, 2026
Mahendiran.J
5.0
Reviewed May 30, 2025
Gabriela Sabatini S
5.0
Reviewed Aug 21, 2024
Gonzalo Waller
5.0
Reviewed Jun 20, 2024
GASEM HASAN H ALMALEKI GASEM HASAN H ALMALEKI
5.0
Reviewed May 3, 2025
AHMED HASSAN ALMARWANI
5.0
Reviewed Mar 10, 2025
Châu Hoàng Cát Tường
5.0
Reviewed Dec 4, 2025
Cypress May
4.0
Reviewed Feb 6, 2025
Benjamin Rojas
4.0
Reviewed Dec 10, 2024
شمه الخالدي
2.0
Reviewed Mar 24, 2026