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Fundamentals of Social Media Advertising

This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad. By the end of this course you will be able to: • Determine why and when to invest in paid advertising on social media • Understand the anatomy of a social media ad and how they differ from organic posts • Evaluate on which platforms to run social media ad campaigns and what makes an ad effective • Craft compelling and effective visuals and copy for social media ads • Learn how to collaborate effectively with others through creative briefs • Build foundational understanding for data, data-based advertising and privacy protection • Build an ad directly from your Facebook Business Page and your Instagram Business Account • Use Instagram Stories Ads effectively to connect with customers • Write a creative brief and create a social media ad This course is intended for people who want to learn how to create and manage ads on social media. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media. Having a Facebook or Instagram account helps and ideally learners have already completed course 1 (Introduction to Social Media Marketing) and 2 (Social Media Management) in this program.

Status: Data-Driven Marketing
Status: Copywriting
BeginnerCourse12 hours

Featured reviews

CV

5.0Reviewed Dec 17, 2022

Very worth it! I learned a lot and the topics are very oriented to people who will use Facebook and Instagram for their marketing campaigns - which is most likely everyone!

HH

4.0Reviewed Dec 13, 2020

I love all the videos presentations and all the quizzes. However, some reading concepts are confusion and I could not find the right answer after I watched it over and over in the quizzes.

RR

5.0Reviewed Feb 27, 2021

A lot of information but important and well organized. Find the Coursera website poorly organized. The Forums and Discussions are ridiculous as many posts and requests are month's old.

JC

5.0Reviewed Feb 8, 2022

T​hanks for the wholesome experience in which I have learned a lot..Great learning I can recommend this course for those who are serious in their study as a Facebook Digital Marketer..

KA

5.0Reviewed Nov 11, 2020

Beautiful Course all deep concepts clearly explain wow its amazing teaching skill. A very friendly teaching style motivates me to learn more thank you very much, Dear professor, Daniel Kob.

PG

5.0Reviewed Jul 12, 2024

Mr. Daniel Kobe has really taught this course very well and effectively. The course is well designed and gives you the confidence to start will Social Media Advertising today itself.

CD

5.0Reviewed Jan 11, 2021

I liked the course. I would like to point out that the explanation of advertisers and publishers was very good! I think when we review the assignments the note range should be wider.

PK

5.0Reviewed Dec 19, 2020

There's definitely more to Social Media Advertising than just hitting that Promote button! This is a great course. Well on mu way to be coming a pro social media manager.

NI

5.0Reviewed Feb 22, 2021

Thank you for your instruction! I learned so much and excited to start applying it. Your teaching style was very appreciated and it made the course very enjoyable.-Nicol

MB

5.0Reviewed Aug 1, 2022

G​reat course. I learned a lot and I appreciate how detailed it was. I am glad we had an opportunity to write our own creative brief and that it's not only theoretical but practical also.

SJ

5.0Reviewed Feb 8, 2024

Highly recommend the Fundamentals of Social Media Advertising course! It's concise, engaging, and packed with practical insights. Perfect for beginners and seasoned marketers alike.

GM

5.0Reviewed Oct 25, 2023

i thoroughly enjoyed it. it didn't feel like it dragged on like the previous courses, I liked that the videos were short and straight to the point. it wasn't an overload of information

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