Turn website data into marketing insights using Google Analytics, Looker Studio, and AI-powered tools. This beginner-friendly program guides you through campaign tracking, audience analysis, SEO optimization, and building executive dashboards that prove ROI.
You'll build skills that marketers use daily: measuring performance, forecasting traffic, segmenting audiences, creating automated reports, and applying AI-driven insights to optimize campaigns. Each course includes hands-on projects that reinforce concepts through real-world application.
By the end of this program, you'll be able to track and analyze marketing performance, generate actionable insights, and create portfolio-ready dashboards and reports. These skills prepare you for roles in digital marketing, SEO analysis, content strategy, and marketing operations.
Applied Learning Project
Learn marketing analytics through comprehensive portfolio projects using live Google Analytics data. You'll build conversion tracking systems for e-commerce campaigns, design SEO optimization strategies using keyword analysis and structured data, develop audience segmentation reports to identify high-value customer patterns, create executive dashboards with automated delivery in Looker Studio, and generate AI-driven insights to optimize marketing performance.
These portfolio-ready projects demonstrate your ability to solve real-world marketing challenges, measure ROI, and communicate data-driven insights using industry-standard tools and best practices.
