Back to Storytelling and influencing: Communicate with impact
Macquarie University

Storytelling and influencing: Communicate with impact

An ambitious vision for your organization's future requires effective communication. This course develops essential leadership skills to communicate and persuade, moving beyond traditional models to master the complex art of influencing. Through video lectures, quizzes, and assessments, you will learn to communicate appropriately in diverse situational and cultural contexts, becoming a highly influential leader. By the end of this course, you will be able to: - Develop compelling communication strategies for organizational vision. - Master persuasive communication techniques to influence stakeholders. - Adapt communication styles for diverse cultural and situational contexts. - Lead with impact through effective storytelling and influencing. This course is for aspiring leaders, managers, and professionals seeking to enhance their communication and influencing capabilities. No specific prerequisites are required, but a basic understanding of business communication is beneficial.

Status: Storytelling
Status: Stakeholder Communications
Course18 hours

Featured reviews

RF

5.0Reviewed Oct 6, 2022

I​ thoroughly enjoyed this course and have learnt so many useful and practical tips and tricks that I have already started using daily! Thank you for curating and crafting such great content!

MS

5.0Reviewed Apr 3, 2025

This course is awesome. At the age of 57, I was glued to the screen and completed the course in two days. Truly enriching for me as an individual, educator, trainer and administrator. Thanks a ton!

FA

5.0Reviewed Sep 20, 2022

I​t was well structured course with actionable tips. It was good to see some of the techniques I learnt to manage the change resistance are useful for the influencing others as well.

SF

5.0Reviewed Jun 21, 2020

I loved this course! It was engaging, entertaining and educational. The instructors were great and the videos and external resources showed real-life application that I found extremely useful.

AS

5.0Reviewed Aug 8, 2021

This is by far the most engaging and interesting Coursera course I've ever took. It's absolutely worth spending your time. The auxiliary materials are brilliant as well as main lectures.

TK

5.0Reviewed Jul 26, 2020

Excellent course! Absolutely great content, lots of examples and further resources. I really enjoyed this course with th two course leaders, Arabella MacPherson and Lawrence Ang. Thank you!

AC

5.0Reviewed May 9, 2020

best thing ever happened to me. This course is nothing but a miracle for me. Helping to start new job as well as empowering me to have impact on my community. Thank you everyone who took efforts.

ML

5.0Reviewed May 16, 2020

This is the best course as part of the specialisation series that I did! I really enjoyed the way both Lawrence and Arabella conducted the course. The exercises and examples are very helpful.

EG

5.0Reviewed May 12, 2023

I usually get bored watching video after video...but not with this course; it was truly entertaining and informative. A lot of useful tips and advice are shared here. I highly recommend it!

AI

5.0Reviewed Nov 16, 2020

I found this course is very fascinating and fun. I love all the techniques and how they give tips to apply in our daily life. I strongly recommend you to join this informative course!

AA

5.0Reviewed Jul 12, 2020

It's a course that sum up the most important skills you need to learn for your professional life. Amazing material and subject conducted in a very fun and appealing way. Thanks for both instructors.

LL

4.0Reviewed Aug 30, 2020

Content was great, but some of the test material seemed to be scoring incorrectly and I never heard back from my inquiry. Also, there were a lot of typos. A bit sloppy, but great overall content.

All reviews

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