Why is your great content invisible on Google? The answer often lies hidden in your technical foundation and keyword strategy. Boost SEO Tools is a hands-on, beginner-friendly course designed to demystify the core tools of the trade. You will first learn to identify and compare the essential free and paid keyword research tools used by professionals to uncover what customers are actually searching for. Then, you will learn the critical skill of interpreting a technical site audit report—the health check for your website. Through a practical, scenario-based project, you'll learn how to spot the critical errors that are holding you back, from broken links to slow page speeds, and translate them into a prioritized action plan. By the end of this course, you will be equipped to use data-driven insights to make actionable SEO improvements, forming the foundation for any successful digital strategy.

Boost SEO Tools

Boost SEO Tools
This course is part of Digital Marketing Channel Foundations Specialization

Instructor: LearningMate
Access provided by Samsung Research, Bangalore
Recommended experience
What you'll learn
Identify key SEO tools for keyword research and interpret a site audit report to prioritize actionable improvements for data-driven SEO strategy.
Details to know

Add to your LinkedIn profile
March 2026
See how employees at top companies are mastering in-demand skills

Build your subject-matter expertise
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate

There is 1 module in this course
This module provides a comprehensive introduction to the essential tools that power modern SEO. Learners will begin by exploring the landscape of keyword research tools. They will then transition to the technical side of SEO, learning first how to interpret a site audit report to diagnose website health issues, and then how to formulate clear recommendations to fix them. By the end of the module, learners will be able to translate complex technical data into a prioritized action plan.
What's included
2 videos2 readings3 assignments
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor

Offered by
Why people choose Coursera for their career

Felipe M.

Jennifer J.

Larry W.

Chaitanya A.
Explore more from Business

Coursera

Coursera
¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.



