Back to Product Management Essentials
University of Maryland, College Park

Product Management Essentials

Product management is one of the fastest growing and most lucrative jobs available today. Companies have awoken to the desperate need for product managers to create products that customers love, that integrate design, functionality, and business solutions. In our course, we define the fundamentals of product management and why this role is so coveted as a launch pad for future CEOs and startup founders. To be effective, product managers need a clear understanding of their jobs and duties. They also need a clear understanding of the required skills and competencies. An appreciation of these roles, responsibilities, skills, and capabilities is also beneficial for stakeholders and team members who collaborate with product managers. This course investigates the framework for success in product management by defining the product manager’s position in an organization and the key responsibilities. We will examine the skills and competencies most critical to carrying out those responsibilities. To further improve your understanding of product management, we will discuss how product managers engage with the product team and stakeholders to create and manage successful products. Product managers must also know how to establish, organize, and lead a team. They must know the typical product development life cycle and be able to select the right development methodology for the product and the target market. To meet these challenges to product team leadership, we will consider the phases of product development and the roles that product managers play in each step. We’ll examine a variety of team structures and product development methodologies, and the importance of establishing a team charter. Lastly, we will also explore the opportunities and challenges of market development and commercialization. We’ll provide an orientation to key marketing concepts critical to developing and commercializing innovative products and services.

Status: Innovation
Status: Market Opportunities
BeginnerCourse6 hours

Featured reviews

SS

5.0Reviewed Nov 10, 2022

Amazing course for reviewing concepts in product management

DF

5.0Reviewed Jun 2, 2022

Excellent course with clear and informative instructors and great subject knowledge.

SM

4.0Reviewed Jul 27, 2021

Thorough and great insights in product manager's role...

MM

5.0Reviewed Sep 5, 2023

I enjoyed the teaching style and love to learn from James V. Green sir .This course is full of knowledge and develop individual as a product manager or leader.

IE

4.0Reviewed Sep 9, 2023

Very good Course as initial stage to get into the Product Management Career

DD

5.0Reviewed Dec 6, 2022

It was a great privilege and honour to partook in this course. Thank you

MT

4.0Reviewed Sep 29, 2022

I​t was effective and good. Excellent advise from field experienced professional.

MG

4.0Reviewed Feb 6, 2023

Excellent material however I would need to create my own workbook to populate answers to the rules, principles and questions learnt in the modules

WV

5.0Reviewed Aug 14, 2023

Amazing course. Well-structured content and an engaging approach prove valuable for gaining a comprehensive understanding of product management to use in real-world scenarios.

MY

5.0Reviewed Feb 10, 2023

It's one of the best course related to Product Management. All aspects of the company, consumer, Market has been covered thoroughly

YK

4.0Reviewed Jun 19, 2024

Course was very informative, to the point and provide the brief ideology about the role of product manager.

RC

5.0Reviewed May 7, 2022

Awesome Course. Enjoyed learning the fundamentals of Product Management. Nice Pace and interesting insights into all the phases of Product management.

All reviews

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