This case-based course provides learners with an in-depth understanding of logistics and supply chain management through the lens of a real-world e-commerce implementation. Participants will identify foundational logistics principles, describe organizational strategy, analyze operational gaps, evaluate environmental and internal business factors, and implement core logistics functions. By the end of the course, learners will be able to assess the effectiveness and impact of logistics strategies through structured frameworks like IRIC, PESTLE, and Triad Analysis.

Designed for professionals and students alike, this course bridges conceptual understanding with practical application, guiding learners through the phases of strategy, execution, and outcome evaluation. Emphasis is placed on critical thinking, structured planning, and performance analysis—core competencies required to build scalable, efficient, and sustainable logistics systems.