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Berklee

Creativity And Entrepreneurship

Creativity & Entrepreneurship will help you tap into your inner creativity and learn how to leverage it for career development or business innovation. Presented by Berklee Institute for Creative Entrepreneurship founder Panos Panay, this course features interviews with world renown entrepreneurs, innovators, songwriters, producers, creative directors, educators, performers, visual artists and chefs as they discuss parallels between the creative and entrepreneurial journeys. The course approaches entrepreneurship as a creative process, a fundamental human instinct that we all possess and can unlock. Creativity & Entrepreneurship applies concepts from the creative and musical creation process, such as observing, prototyping, iterating and embracing failure, as a means of guiding you through the concept of thinking like a startup. You will develop the basic mindset, knowledge, and insights required to pursue an entrepreneurial career, whether as the steward of your own career or as the founder of a new business in any field. Creativity & Entrepreneurship is about the side of entrepreneurship you won’t learn at a business school but, instead, in the music studio. What you'll learn: How to approach your career or startup as if learning a musical instrument Why entrepreneurship, like creativity, is something we all possess How to apply “the musician mindset” as means to collaboration and creative problem solving Why songwriting is a perfect parallel to career and product development Why there’s more to entrepreneurship than business plans and spreadsheets much like there’s more to music than scales and lead sheets

Status: Curiosity
Status: Creative Thinking
BeginnerCourse8 hours

Featured reviews

A

5.0Reviewed Dec 28, 2021

This course is highly beneficial for anyone who want to start a business.

MP

5.0Reviewed Jun 28, 2020

It really helped analyze myself, and come up with solutions which I never knew I had! It has also give a great mindset and a headstart for anything i do next or anytime in life!THANKYOU!

SS

5.0Reviewed Jun 15, 2020

the course is so good for the start ups for entrepreneurship and can learn further

PP

4.0Reviewed May 18, 2020

Insightful, a little bit too short but a good course about concepts of entrepreneurship regardless.

GS

5.0Reviewed Jul 27, 2020

The course is really focused, and will definitely give a start to your start-up.

VB

5.0Reviewed Mar 28, 2018

This course is really informative. The similarities between music and entrepreneurship are huge

HF

5.0Reviewed Mar 11, 2019

Great course, very usefull and hands on. i really enjoy it!

PS

5.0Reviewed Jul 18, 2020

Wonderful course! Thank you so much Coursera and Berklee School of Music. I appreciate it. :)

MT

5.0Reviewed Dec 16, 2022

This was a well though-out course that added the professional opinions from professionals.I was able to see similarities between Creativity And Entrepreneurship.

SS

5.0Reviewed Jun 21, 2020

Amazing course. It was so much fun. This was one of the most enlightening courses.

MD

5.0Reviewed Jul 22, 2021

T​his is the best class, I have taken in entrepreneurship, ever

DC

5.0Reviewed Aug 11, 2018

This is a great course that describes the parallels of being a en entrepreneur and a musician. Panos is a knowledgeable and engaging speaker.

All reviews

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Reviewed Dec 26, 2019
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