In this module, we'll be discussing items that SEOs spend a great deal of time dealing with: SEO best practices, the algorithm updates that look for them, and potential penalties for not adhering to them. By the end of this module, you'll be able to illustrate the concept of relevancy as it applies to search results. We'll discuss algorithm updates to keep search engine results high quality, and understand why a pro-active mindset is beneficial. You'll review and understand the different types of updates and how they might impact your website. Then, you'll learn how to identify potential reasons your site was impacted by an update. Let's get started!

In this module, you’ll be able to analyze the role of social media and other emerging technologies on the landscape of SEO today, tomorrow, and beyond. We’ll explain how concepts like topic association and semantic analysis relate to the relevancy and trustworthiness of search results. Then, we’ll discuss the continued importance that speed and user experience play in search and how Google’s core web vitals help to monitor and manage performance in these areas. You’ll also analyze two updates, EEAT & YMYL, and how these updates work together to provide an improved search experience. You’ll then compare and contrast how rich results, featured snippets, and rich snippets work to better understand the differences and how to incorporate these into your SEO strategy. We’ll review AI Overviews and how it might impact search behavior. You’ll write your own content for a website that will improve search results. Finally, you’ll develop an optimization strategy that will increase traffic from search engines, and demonstrate the impact of brands and branding on search results. We have a lot to cover, so let’s get started!

You've made it to Module 4! In this module, you’ll learn about and understand common behaviors of web searchers that can help you market to different types of consumers. You’ll identify the best ways to build a persona and gather user data. We’ll discuss how SEO can work with a wider marketing team and other stakeholders in the persona development process. We’ll close out this course by using a variety of research methods and tools to develop a persona of an ideal buyer. Let's get started!