Track Basic Metrics

This course is part of Email Metrics, Reporting & Campaign Strategy Specialization

Instructor: Hurix Digital

Access provided by University of Arkansas at Pine Bluff

3 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

3 hours to complete

Flexible schedule

Learn at your own pace

3 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

3 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Email success relies on measuring KPIs and analyzing data, not gut feelings or assumptions.
Industry benchmarks and campaign specifics turn raw data into meaningful insights.
Regularly monitoring metrics shifts email marketing from reactive to strategic practice.
Mastering analytics tools like MailChimp helps spot optimization opportunities and prove impact.

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

4 assignments

Taught in English

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Build your subject-matter expertise

This course is part of the Email Metrics, Reporting & Campaign Strategy Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 3 modules in this course

This is primarily aimed at first- and second-year undergraduates interested in engineering or science, along with high school students and professionals with an interest in programming.

Establish foundational understanding of email marketing metrics and their business significance for data-driven marketing decisions.

What's included

3 videos1 reading1 assignment

Develop practical skills for navigating MailChimp's analytics dashboard and interpreting campaign performance data for strategic decision-making.

What's included

2 videos2 readings1 assignment

Build practical tracking systems for email marketing performance monitoring and develop strategic goal-setting capabilities for continuous improvement.