Coursera Project Network
Create an A/B web page marketing test with Google Optimize
Coursera Project Network

Create an A/B web page marketing test with Google Optimize

Angelo Paolillo

Instructor: Angelo Paolillo

7,068 already enrolled

Included with Coursera Plus

Guided Project
Learn, practice, and apply job-ready skills with expert guidance
4.5

(99 reviews)

Beginner level

Recommended experience

1.5 hours
Learn at your own pace
Hands-on learning
Guided Project
Learn, practice, and apply job-ready skills with expert guidance
4.5

(99 reviews)

Beginner level

Recommended experience

1.5 hours
Learn at your own pace
Hands-on learning

What you'll learn

  • Set up Google Optimize with Google Analytics

  • Create an A/B test web page marketing experience

  • Refine weight, audience targeting, activation and other advanced options

Details to know

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Taught in English
No downloads or installation required

Only available on desktop

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Learn, practice, and apply job-ready skills in less than 2 hours

  • Receive training from industry experts
  • Gain hands-on experience solving real-world job tasks
  • Build confidence using the latest tools and technologies
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About this Guided Project

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Intro and get started with Google Optimize

  2. Activate Google Optimize, Analytics and install the extension

  3. Create a sample Google Site

  4. Install Optimize, Analytics and set up the first experience

  5. Create a page variant for A/B testing

  6. Set up page and audience targeting

  7. Create objectives

  8. Finish additional settings, traffic allocation and activation events

Recommended experience

Some basic knowledge of Google Analytics is preferred for a better experience, but not mandatory.

9 project images

Instructor

Instructor ratings
4.8 (12 ratings)
Angelo Paolillo
Coursera Project Network
43 Courses287,432 learners

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How you'll learn

  • Skill-based, hands-on learning

    Practice new skills by completing job-related tasks.

  • Expert guidance

    Follow along with pre-recorded videos from experts using a unique side-by-side interface.

  • No downloads or installation required

    Access the tools and resources you need in a pre-configured cloud workspace.

  • Available only on desktop

    This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.

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4.5

99 reviews

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  • 4 stars

    15.15%

  • 3 stars

    4.04%

  • 2 stars

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  • 1 star

    6.06%

ER
5

Reviewed on Jun 4, 2022

CP
5

Reviewed on Aug 22, 2022

MB
4

Reviewed on Nov 23, 2021

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