Coursera Project Network
Create an A/B web page marketing test with Google Optimize
Coursera Project Network

Create an A/B web page marketing test with Google Optimize

Taught in English

Angelo Paolillo

Instructor: Angelo Paolillo

6,516 already enrolled

Included with Coursera Plus

Guided Project

Learn, practice, and apply job-ready skills with expert guidance

Beginner level

Recommended experience

1.5 hours
Learn at your own pace
No downloads or installation required
Only available on desktop
Hands-on learning
4.6

(95 reviews)

What you'll learn

  • Set up Google Optimize with Google Analytics

  • Create an A/B test web page marketing experience

  • Refine weight, audience targeting, activation and other advanced options

Details to know

Shareable certificate

Add to your LinkedIn profile

Guided Project

Learn, practice, and apply job-ready skills with expert guidance

Beginner level

Recommended experience

1.5 hours
Learn at your own pace
No downloads or installation required
Only available on desktop
Hands-on learning
4.6

(95 reviews)

See how employees at top companies are mastering in-demand skills

Placeholder

Learn, practice, and apply job-ready skills in less than 2 hours

  • Receive training from industry experts
  • Gain hands-on experience solving real-world job tasks
  • Build confidence using the latest tools and technologies
Placeholder

About this Guided Project

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Intro and get started with Google Optimize

  2. Activate Google Optimize, Analytics and install the extension

  3. Create a sample Google Site

  4. Install Optimize, Analytics and set up the first experience

  5. Create a page variant for A/B testing

  6. Set up page and audience targeting

  7. Create objectives

  8. Finish additional settings, traffic allocation and activation events

Recommended experience

Some basic knowledge of Google Analytics is preferred for a better experience, but not mandatory.

9 project images

Instructor

Instructor ratings
4.8 (12 ratings)
Angelo Paolillo
Coursera Project Network
50 Courses260,561 learners

Offered by

How you'll learn

  • Skill-based, hands-on learning

    Practice new skills by completing job-related tasks.

  • Expert guidance

    Follow along with pre-recorded videos from experts using a unique side-by-side interface.

  • No downloads or installation required

    Access the tools and resources you need in a pre-configured cloud workspace.

  • Available only on desktop

    This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Learner reviews

Showing 3 of 95

4.6

95 reviews

  • 5 stars

    75.78%

  • 4 stars

    15.78%

  • 3 stars

    3.15%

  • 2 stars

    0%

  • 1 star

    5.26%

RB
5

Reviewed on Mar 31, 2021

ER
5

Reviewed on Jun 4, 2022

MU
5

Reviewed on May 25, 2022

New to Marketing? Start here.

Placeholder

Open new doors with Coursera Plus

Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions