78 ratings
4,557 already enrolled
Set up Google Optimize with Google Analytics
Create an A/B test web page marketing experience
Refine weight, audience targeting, activation and other advanced options
Showcase this hands-on experience in an interview
In this 1.5-hour long project-based course, you will learn how to create an A/B web page marketing test with Google Optimize and Google Analytics, personalizing weight option, goals, targeting, activation, and using a sample Google Sites to practice. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
Some basic knowledge of Google Analytics is preferred for a better experience, but not mandatory.
Analytics
Marketing
A/B Testing
google optimize
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Intro and get started with Google Optimize
Activate Google Optimize, Analytics and install the extension
Create a sample Google Site
Install Optimize, Analytics and set up the first experience
Create a page variant for A/B testing
Set up page and audience targeting
Create objectives
Finish additional settings, traffic allocation and activation events
Your workspace is a cloud desktop right in your browser, no download required
In a split-screen video, your instructor guides you step-by-step
by MU
May 25, 2022This was a good course, very beginner friendly course.
by RB
Mar 31, 2021Very well explained and conducted by the instructor...its a very nice way to learn
by CP
Aug 22, 2022Very good project for beginners, not only for developers.
by ER
Jun 4, 2022Easy to follow along. There are moments where he asks you to pause and think about what he just shared,so you can come up with your own answer before he presents his thoughts.
Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.
Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.
You can download and keep any of your created files from the Guided Project. To do so, you can use the “File Browser” feature while you are accessing your cloud desktop.
At the top of the page, you can press on the experience level for this Guided Project to view any knowledge prerequisites. For every level of Guided Project, your instructor will walk you through step-by-step.
Yes, everything you need to complete your Guided Project will be available in a cloud desktop that is available in your browser.
You'll learn by doing through completing tasks in a split-screen environment directly in your browser. On the left side of the screen, you'll complete the task in your workspace. On the right side of the screen, you'll watch an instructor walk you through the project, step-by-step.
More questions? Visit the Learner Help Center.
