Create an A/B web page marketing test with Google Optimize


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In this Free Guided Project, you will:

Set up Google Optimize with Google Analytics

Create an A/B test web page marketing experience

Refine weight, audience targeting, activation and other advanced options

Showcase this hands-on experience in an interview

1.5 hours
No download needed
Split-screen video
Desktop only

In this 1.5-hour long project-based course, you will learn how to create an A/B web page marketing test with Google Optimize and Google Analytics, personalizing weight option, goals, targeting, activation, and using a sample Google Sites to practice. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.


Some basic knowledge of Google Analytics is preferred for a better experience, but not mandatory.

Skills you will develop

  • Analytics

  • Marketing

  • A/B Testing

  • google optimize

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Intro and get started with Google Optimize

  2. Activate Google Optimize, Analytics and install the extension

  3. Create a sample Google Site

  4. Install Optimize, Analytics and set up the first experience

  5. Create a page variant for A/B testing

  6. Set up page and audience targeting

  7. Create objectives

  8. Finish additional settings, traffic allocation and activation events

How Guided Projects work

Your workspace is a cloud desktop right in your browser, no download required

In a split-screen video, your instructor guides you step-by-step




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Frequently Asked Questions

Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.

Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.

You can download and keep any of your created files from the Guided Project. To do so, you can use the “File Browser” feature while you are accessing your cloud desktop.

At the top of the page, you can press on the experience level for this Guided Project to view any knowledge prerequisites. For every level of Guided Project, your instructor will walk you through step-by-step.

Yes, everything you need to complete your Guided Project will be available in a cloud desktop that is available in your browser.

You'll learn by doing through completing tasks in a split-screen environment directly in your browser. On the left side of the screen, you'll complete the task in your workspace. On the right side of the screen, you'll watch an instructor walk you through the project, step-by-step.