Create an A/B web page marketing test with Google Optimize
Set up Google Optimize with Google Analytics
Create an A/B test web page marketing experience
Refine weight, audience targeting, activation and other advanced options
Showcase this hands-on experience in an interview
In this 1.5-hour long project-based course, you will learn how to create an A/B web page marketing test with Google Optimize and Google Analytics, personalizing weight option, goals, targeting, activation, and using a sample Google Sites to practice. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
Some basic knowledge of Google Analytics is preferred for a better experience, but not mandatory.
Skills you will develop
Learn step-by-step
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Intro and get started with Google Optimize
Activate Google Optimize, Analytics and install the extension
Create a sample Google Site
Install Optimize, Analytics and set up the first experience
Create a page variant for A/B testing
Set up page and audience targeting
Create objectives
Finish additional settings, traffic allocation and activation events
How Guided Projects work
Your workspace is a cloud desktop right in your browser, no download required
In a split-screen video, your instructor guides you step-by-step
Frequently asked questions
Frequently Asked Questions
Are Guided Projects available on desktop and mobile?
Who are the instructors for Guided Projects?
Can I download the work from my Guided Project after I complete it?
How much experience do I need to do this Guided Project?
Can I complete this Guided Project right through my web browser, instead of installing special software?
What is the learning experience like with Guided Projects?
More questions? Visit the Learner Help Center.
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