Create an A/B web page marketing test with Google Optimize

Offered By
Coursera Project Network
In this Free Guided Project, you will:

Set up Google Optimize with Google Analytics

Create an A/B test web page marketing experience

Refine weight, audience targeting, activation and other advanced options

Showcase this hands-on experience in an interview

Clock1.5 hours
CloudNo download needed
VideoSplit-screen video
Comment DotsEnglish
LaptopDesktop only

In this 1.5-hour long project-based course, you will learn how to create an A/B web page marketing test with Google Optimize and Google Analytics, personalizing weight option, goals, targeting, activation, and using a sample Google Sites to practice. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.


Some basic knowledge of Google Analytics is preferred for a better experience, but not mandatory.

Skills you will develop

AnalyticsMarketingA/B Testinggoogle optimize

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Intro and get started with Google Optimize

  2. Activate Google Optimize, Analytics and install the extension

  3. Create a sample Google Site

  4. Install Optimize, Analytics and set up the first experience

  5. Create a page variant for A/B testing

  6. Set up page and audience targeting

  7. Create objectives

  8. Finish additional settings, traffic allocation and activation events

How Guided Projects work

Your workspace is a cloud desktop right in your browser, no download required

In a split-screen video, your instructor guides you step-by-step

Frequently asked questions

Frequently Asked Questions

More questions? Visit the Learner Help Center.