Custom Reports in Google Analytics

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In this Free Guided Project, you will:

Discover the Building Blocks of a Report

How to Create Custom Reports using Three Different Methods

Organize and Manage Your Custom Reports

Showcase this hands-on experience in an interview

CloudNo download needed
VideoSplit-screen video
Comment DotsEnglish
LaptopDesktop only

In this project, you will create three custom reports in Google Analytics, using three different methods. You will understand the building blocks of a custom report. You will determine what data is needed for a custom report. And, you will create the custom report to best meet your analysis and monitoring needs. You will also discover the Google Gallery where you can find various types of custom reports, and import the ones that best meet your needs. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.


This project requires a basic understanding of Google Analytics.

Skills you will develop

  • Google Analytics
  • Marketing
  • Web Development

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Task 1: Discover the types of Google Analytics data and reports.

  2. Task 2: Go behind-the scenes of a Standard Report.

  3. Task 3: Create a custom report starting with a standard report.

  4. Task 4: Create a custom report from scratch.

  5. Task 5: Import a custom report .

  6. Task 6: Use a Custom Report and Categorize Custom Reports

How Guided Projects work

Your workspace is a cloud desktop right in your browser, no download required

In a split-screen video, your instructor guides you step-by-step



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Frequently asked questions

Frequently Asked Questions

More questions? Visit the Learner Help Center.