学习者需要选择一个（由华为公司提供的）实战商业机会，或者自己工作中的例子，仔细地评估，并清晰地表述给同学、沃顿教职员以及相关行业合作伙伴高管。 学习目标： 分析一个现实商业机会的收益与风险 提出一套如何利用这个商机的策略 准确并清晰地与他人交流你的分析和方案。学习者需要提供一个战略计划，以幻灯片或者视频的形式，展示针对这个商机的”市场进入”战略。 学习者需要明确商机的意义，分析其主要收益和风险，并提供一个“市场进入”方案，包含以下关键方面： 市场营销：针对新的产品，设计一个以消费者中心的传播/市场营销计划。 金融/财务：针对可行的项目，设计一个金融模型（比如净现金流模型），包含对成本和收益的预测。 运营管理：针对新项目，构建一个生产以及（或者）服务计划。
WT
Wonderful Course, I love it;Professional Teachers, I like them;i will keep learning!my next course is Corporate finance, hope i could pass and be certified. Best RegardsSophia
WX
Excellent！Hopefully Prof. Brain Bushee can issue more courses in accounting in the future. He is so fantastic!
JH
The English translation into simple Chinese is not very good. I missed the meaning of words or sentences from simple Chinese.
WS
one of the best accounting courses I have ever taken!
LL
Acquired so much knowledge that can use in my career.
CL
It is a very useful course that provides me much information about Marketing, which helps me comprehend the field of market and management.
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It is a very useful course that provides me much information about Marketing, which helps me comprehend the field of market and management.
课程非常好，例子很生动易懂，适合零基础的学生。但是中文版的翻译很糟糕，时间轴有很严重的问题。
Wonderful Course, I love it;
Professional Teachers, I like them;
i will keep learning!my next course is Corporate finance, hope i could pass and be certified.
Best Regards
Sophia
Acquired so much knowledge that can use in my career.
案例生动、浅显易懂，但是翻译有问题
The knowledge and skills taught in the course are particularly operational. And it's very easy to understand and practice.
Very comprehensive and inspiring course. Gives you the basic framework of thinking about branding and marketing.
It is Great Course. I got I expected and also what I did not expect but important.
Very impressive! I'll try to combine the theory and the work in the future!
能否修改标题中的中文版括号格式，左右格式不统一 (中文版） 左侧为英文格式下的括号，右侧为中文格式下的括号
非常感谢这个平台， 对于不了解这门学科的学生来讲， 课程是非常生动易懂的， 让我更加对市场营销感兴趣。
非常好，对市场营销又再次体系化回顾。另外非常喜欢 Coursera 的中文课。
Its great chance to learn marketing!
挺好的课程，重温市场营销关联知识，对之前国内本科时期的专业课有很好的补充
唯一的缺點是中文字幕翻得太差，看中文的幫助不大，建議直接看英文字幕。
由浅及深，全面而专业的授予了市场营销的相关知识，极具现实指导意义。
Learned a lot by this course!
受益匪浅，老师讲的非常好，容易理解，对其它课程也有兴趣了
非常好的课程，让我全面认识了市场营销的方式及方法
好好记笔记 写ppt都用得上[doge]