Jeet Sahoo account profile

• Spearheaded digital product development across the group’s finance apps and other partner platforms, acquiring 75k+ customers via unified digital journeys in 2 years • Consolidated insurance and credit health report product within digital personal loan journeys, elevating cross-sell penetration to 55% • Engineered digital lending lifecycle for 3 digital personal loans products, scaling disbursals to ₹1,500 Cr+ in 3 years • Orchestrated rollout of 4 co-branded credit cards

• Championed development and launch of bank’s 1st RuPay retail credit card variant, achieving 10k+ p.m. acquisitions • Reinstated multiple payment networks across sourcing platforms, expanding card acquisition by 20k p.m. • Redesigned a new VISA network user-ready credit card and restructured benefits, propelling active CIF growth by 15% MoM • Devised roadmap of premium variant RuPay credit cards • Oversaw end-to-end portfolio of 7 retail proprietary credit cards, spreading >1Cr active customers

• Boosted SEO score from 60 to 70+ through data-backed content optimisation • Migrated 10k+ Business pages to the parent domain with 0 ranking loss, driving 15% traffic growth • Partnered with the client’s design team through data-driven UX improvements, enhancing visibility by 10%