Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by Chibugo Ike
October 19, 2023
18 hours (approximately)
Chibugo Ike's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Marketing Channel
- Category: Strategic Communication
- Category: Marketing Communications
- Category: Marketing Analytics
- Category: Communication Strategies
- Category: Marketing Automation
- Category: Digital Media Strategy
- Category: Personalized Campaigns
- Category: Integrated Marketing Communications
- Category: Cross-Channel Marketing
- Category: AI Personalization
- Category: Social Media
