University of California, Irvine
Introduction to Business Specialization
University of California, Irvine

Introduction to Business Specialization

Jumpstart Your Business Management Career!. Adopt industry recommended best practices in business management, digital marketing, and finance.

Marla Noel
Steve Fritzenkotter

Instructors: Marla Noel

11,887 already enrolled

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4.7

(284 reviews)

Beginner level

Recommended experience

1 month
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
4.7

(284 reviews)

Beginner level

Recommended experience

1 month
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Determine content that resonates with consumers and how businesses can differentiate themselves in competitive markets with that content.

  • Explore business growth best practices, including the basics of management, employee leadership development, and strategic planning.

  • Utilize critical financial information to help run and grow a business while managing cash flow and expenses.

Details to know

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Taught in English

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Specialization - 3 course series

Essentials of Management and Strategic Planning

Course 19 hours4.7 (246 ratings)

What you'll learn

  • Apply the key fundamentals of leadership to developing a superior team.

  • Identify strategy and strategic options.

  • Drive accountability for the team to achieve the strategies.

Skills you'll gain

Category: Training And Development
Category: Setting Objectives
Category: Leadership Style
Category: Strategic Planning

Fundamentals of Finance

Course 210 hours4.7 (135 ratings)

What you'll learn

  • Analyze and implement financial information to maximize business growth and efficiency.

  • Develop Forecasts and budgets to create scenarios for expense control and managing cash flow.

  • Use tools such as ratios and analysis to develop business profitability.

Skills you'll gain

Category: Manage Expense Control
Category: Identify Capital Resources
Category: Effective Use of Labor
Category: Create a Forecast
Category: Analyze Financial Statements

Introduction to Digital Marketing

Course 39 hours4.7 (160 ratings)

What you'll learn

  • Write SEO keywords.

  • Create more engaging social media.

  • Describe the importance of Review Management Storytelling and explain the 'Why'.

Skills you'll gain

Category: 80/20 Rule of Social Media
Category: Review Management
Category: Storytelling
Category: engagement
Category: Keyword Selection

Instructors

Marla Noel
University of California, Irvine
3 Courses24,724 learners

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