AI-Driven Marketing Excellence completion badge issued by COURSERA

AI-Driven Marketing Excellence

Completed by Therese Galetzka on September 8, 2026

Verified learner ·

Badge ID: -oqCmEulSu6KgphLpYrung

About this Badge

A structured journey to equip marketing professionals with the latest in AI-powered marketing, analytics, and automation skills to drive measurable business results. Learners will master generative AI, marketing analytics, and innovative digital strategies to optimize campaigns and performance metrics.

Learning objectives

  • Apply generative AI to optimize marketing campaigns
  • Leverage marketing analytics for data-driven decision-making
  • Integrate AI tools for campaign automation and personalization
  • Measure and improve marketing KPIs with advanced analytics

Some of the content and skills presented have been contributed by the content provider.