Strategies for Converting and Retaining Customers Online
Completed by Camila Giuria
August 23, 2024
10 hours (approximately)
Camila Giuria's account is verified. Coursera certifies their successful completion of Strategies for Converting and Retaining Customers Online
What you will learn
Explore how to leverage keywords and search engine marketing in your ad campaigns
Analyze a landing page and identify successful and unsuccessful elements
Identify tactics of customer conversion and retention to add to your digital marketing plan
Skills you will gain
- Category: Pay Per Click Advertising
- Category: Target Audience
- Category: Customer Acquisition Management
- Category: Customer Engagement
- Category: Paid media
- Category: Marketing Strategy and Techniques
- Category: Content Optimization
- Category: Lead Generation
- Category: Search Engine Marketing
- Category: Online Advertising
- Category: Conversion Funnel Analysis
- Category: Target Market
