Identifying, Attracting, and Growing Your Digital Audience
Completed by Matthew Mok
July 16, 2025
13 hours (approximately)
Matthew Mok's account is verified. Coursera certifies their successful completion of Identifying, Attracting, and Growing Your Digital Audience
What you will learn
Develop an audience persona based on a target audience.
Identify strategies to define, attract, and engage your audience online.
Compare social networks and develop a social media strategy designed to meet your marketing goals and objectives.
Skills you will gain
- Category: Customer Analysis
- Category: Digital Marketing
- Category: Digital Brand Strategy
- Category: Persona Development
- Category: Target Market
- Category: Social Media Strategy
- Category: Experience Design
- Category: Social Media
- Category: Customer Acquisition Management
- Category: Customer Retention
- Category: Marketing Planning
- Category: Target Audience
