Positioning: What you need for a successful Marketing Strategy
Completed by Robertus Christi
July 12, 2025
11 hours (approximately)
Robertus Christi's account is verified. Coursera certifies their successful completion of Positioning: What you need for a successful Marketing Strategy
What you will learn
Analyze market environments and customer segments to identify attractive target markets and support strategic marketing decisions.
Develop differentiation and value proposition strategies that create meaningful customer value and competitive advantage.
Apply positioning frameworks and tools to define, communicate, and evaluate a brand's desired position in the marketplace.
Skills you will gain
- Category: Value Propositions
- Category: Target Audience
- Category: Marketing
- Category: Target Market
- Category: Market Dynamics
- Category: Product Strategy
- Category: Consumer Behaviour
- Category: Marketing Strategies
- Category: Strategic Marketing
- Category: Market Intelligence
- Category: Customer Insights
- Category: Competitive Analysis
