Introduction to Public Relations
Completed by Olivia McDonald
October 28, 2025
25 hours (approximately)
Olivia McDonald's account is verified. Coursera certifies their successful completion of Introduction to Public Relations
What you will learn
Describe public relations and it's role and importance across various organization types
Identify and evaluate essential components of public relations campaign strategy
Explain core media relations principles including how to craft a media pitch
Skills you will gain
- Category: Program Evaluation
- Category: Marketing and Public Relations
- Category: Target Audience
- Category: Generative AI
- Category: Strategic Communication
- Category: Content Creation
- Category: Communication Planning
- Category: Media and Communications
- Category: Performance Metric
- Category: Campaign Planning
- Category: Media Relations
- Category: Public Relations
