Assess for Success: Marketing Analytics and Measurement
Completed by daniel low yik mun
August 16, 2024
18 hours (approximately)
daniel low yik mun's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
- Category: Data-Driven Marketing
- Category: Digital Marketing
- Category: Digital Marketing Campaigns
- Category: Spreadsheet Software
- Category: Key Performance Indicators (KPIs)
- Category: Media Buying
- Category: Performance Measurement
- Category: Content Performance Analysis
- Category: A/B Testing
- Category: Pivot Tables And Charts
- Category: Google Analytics
- Category: Paid media
