Data Analytics Methods for Marketing
Completed by Jhoel Machaca Sacaca
November 11, 2024
12 hours (approximately)
Jhoel Machaca Sacaca's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Model Evaluation
- Category: Regression Analysis
- Category: Conversion Funnel Analysis
- Category: Marketing Channel
- Category: Data-Driven Marketing
- Category: Marketing
- Category: Persona Development
- Category: Data Analysis
- Category: Marketing Analytics
- Category: Marketing Strategies
- Category: Descriptive Analytics
- Category: Marketing Planning
