Applying Data Analytics in Marketing
Completed by Yi Huang
February 10, 2026
16 hours (approximately)
Yi Huang's account is verified. Coursera certifies their successful completion of Applying Data Analytics in Marketing
What you will learn
Design experiments and apply quasi-experimental methods to identify and measure the impact of marketing interventions.
Use machine learning and AI techniques to forecast customer behaviors and marketing outcomes.
Analyze consumer sentiment and user-generated content through computational text and network analysis.
Estimate customer preferences and demand patterns, and calculate customer lifetime value to inform marketing strategy.
Skills you will gain
- Category: Data Ethics
- Category: Data Analysis Software
- Category: Analytics
- Category: Marketing Strategy and Techniques
- Category: AI Personalization
- Category: Customer Analysis
- Category: Social Network Analysis
- Category: Social Media Analytics
- Category: Data Analysis
- Category: Customer Insights
- Category: Generative AI
- Category: Customer Retention
