From Likes to Leads: Interact with Customers Online
Completed by Paulina Solis Page
January 26, 2026
20 hours (approximately)
Paulina Solis Page's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Digital Media Strategy
- Category: Branding
- Category: Advertising
- Category: Social Media Campaigns
- Category: Content Creation
- Category: Driving engagement
- Category: Drive Engagement
- Category: Social Media Content
- Category: Advertising Campaigns
- Category: Customer Engagement
- Category: Brand Awareness
- Category: Social Media Marketing
