From Likes to Leads: Interact with Customers Online
Completed by Andres Machado Ruiz
April 17, 2025
20 hours (approximately)
Andres Machado Ruiz's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Paid media
- Category: Social Media Marketing
- Category: Marketing Analytics
- Category: Digital Advertising
- Category: Advertising
- Category: Brand Awareness
- Category: Content Scheduling
- Category: Content Creation
- Category: Content Performance Analysis
- Category: Driving engagement
- Category: Social Media Campaigns
- Category: Branding
