Foundations of Digital Marketing and E-commerce
Completed by Alejandra Del Cid Gil
November 23, 2025
12 hours (approximately)
Alejandra Del Cid Gil's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Digital Media Strategy
- Category: Search Engine Optimization
- Category: Brand Awareness
- Category: Web Analytics and SEO
- Category: Marketing Planning
- Category: Data Storytelling
- Category: E-Commerce
- Category: Data-Driven Decision-Making
- Category: Conversion Funnel Analysis
- Category: Email Marketing
- Category: Performance Metric
- Category: Search Engine Marketing
