Foundations of Digital Marketing and E-commerce
Completed by PAULA JOHANNA SANCHEZ CRISTANCHO
August 23, 2024
12 hours (approximately)
PAULA JOHANNA SANCHEZ CRISTANCHO's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Digital Media Strategy
- Category: Search Engine Optimization
- Category: Brand Awareness
- Category: Marketing Analytics
- Category: Marketing
- Category: Performance marketing
- Category: Customer Engagement
- Category: Performance Measurement
- Category: Digital Marketing
- Category: Web Analytics and SEO
- Category: Marketing Planning
- Category: Marketing Strategies
