Attract and Engage Customers with Digital Marketing
Completed by Richard Lamb
January 14, 2026
14 hours (approximately)
Richard Lamb's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Content Optimization
- Category: Advertising Campaigns
- Category: Digital Advertising
- Category: Keyword Research
- Category: Marketing Strategies
- Category: Customer Engagement
- Category: Conversion Funnel Analysis
- Category: Marketing Strategy and Techniques
- Category: Search Engine Optimization
- Category: Target Audience
- Category: Persona Development
- Category: Google Ads
