Digital Marketing Analytics
Completed by Mariana Pedroza
May 14, 2026
16 hours (approximately)
Mariana Pedroza's account is verified. Coursera certifies their successful completion of Digital Marketing Analytics
What you will learn
Describe consumer journey, intent, and activity on your business website or landing pages.
Discuss the various digital marketing platforms, their nature, the business elements to create a digital marketing strategy, and various KPIs.
Explain Google Analytics, its importance and data insights that businesses can leverage upon, and how GA4 is different from Universal Analytics.
Analyze how to understand and fine-tune the brand image and market objectives from various KPIs.
Skills you will gain
- Category: Digital Marketing Tools
- Category: Digital Analysis
- Category: Marketing Channel
- Category: Marketing Planning
- Category: Marketing Strategies
- Category: Digital Marketing Campaigns
- Category: Search Engine Marketing
- Category: Online Advertising
- Category: Digital Advertising
- Category: MarTech
- Category: Google Ads
- Category: Google Analytics
