Customer Value, Acquisition, and Retention
Completed by Carlos Manuel Beraún Di Tolla
January 3, 2026
4 hours (approximately)
Carlos Manuel Beraún Di Tolla's account is verified. Coursera certifies their successful completion of Customer Value, Acquisition, and Retention
What you will learn
In this course, you'll learn how to distinguish between the concepts of customer lifetime value, customer equity, and customer relationship.
Skills you will gain
- Category: Return On Investment
- Category: Loyalty Programs
- Category: Customer Relationship Management
- Category: Customer Insights
- Category: Marketing Strategies
- Category: Customer Data Management
- Category: Customer Acquisition Management
- Category: Customer Analysis
- Category: Predictive Modeling
- Category: Brand Loyalty
- Category: Marketing Effectiveness
- Category: Marketing Analytics
