Customer Value, Acquisition, and Retention
Completed by Carlos Manuel Beraún Di Tolla
January 3, 2026
4 hours (approximately)
Carlos Manuel Beraún Di Tolla's account is verified. Coursera certifies their successful completion of Customer Value, Acquisition, and Retention
What you will learn
In this course, you'll learn how to distinguish between the concepts of customer lifetime value, customer equity, and customer relationship.
Skills you will gain
- Category: Customer Retention
- Category: Data-Driven Marketing
- Category: Marketing Strategies
- Category: Return On Investment
- Category: Customer Acquisition Management
- Category: Customer Relationship Building
- Category: Customer Relationship Management
- Category: Marketing Effectiveness
- Category: Marketing Analytics
- Category: Customer Analysis
