Integrated and Strategic Communication Campaigns
Completed by Amara Jonae Anderson
July 9, 2026
6 hours (approximately)
Amara Jonae Anderson's account is verified. Coursera certifies their successful completion of Integrated and Strategic Communication Campaigns
What you will learn
Understand what integrated communication campaigns are and the value it brings to your organization.
Define the communication problem and outline relevant communication goals and objectives.
Design an integrated communication campaign based on relevant research that meets the communication objectives and includes reporting and evaluation.
Produce a professional integrated communication campaign.
Skills you will gain
- Category: Branding
- Category: Brand Management
- Category: Marketing Communications
- Category: Target Market
- Category: Target Audience
- Category: Integrated Marketing Communications
- Category: Campaign Planning
- Category: Advertising Campaigns
- Category: Business Strategy
- Category: Brand Strategy
- Category: Strategic Communication
- Category: Earned Media
