Foundations of Digital Marketing and E-commerce
Completed by Herath Mudiyanselage Achinta Kasun
February 3, 2026
12 hours (approximately)
Herath Mudiyanselage Achinta Kasun's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Performance marketing
- Category: Marketing Analytics
- Category: Digital Marketing
- Category: Brand Awareness
- Category: Search Engine Optimization
- Category: Search Engine Marketing
- Category: Marketing Strategies
- Category: Data-Driven Decision-Making
- Category: Web Analytics and SEO
- Category: Customer Engagement
- Category: Email Marketing
- Category: Performance Measurement
