Assess for Success: Marketing Analytics and Measurement
Completed by Amanda Qi Ai Loo
December 5, 2024
18 hours (approximately)
Amanda Qi Ai Loo's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
- Category: Data Presentation
- Category: A/B Testing
- Category: Pivot Tables And Charts
- Category: Marketing Planning
- Category: Campaign Management
- Category: Return On Investment
- Category: Marketing Effectiveness
- Category: Media Strategy
- Category: Data-Driven Marketing
- Category: Digital Marketing
- Category: Digital Marketing Campaigns
- Category: Google Analytics
