Fundamentos del marketing digital y comercio electrónico
Completed by Erick Santiago Mahecha Tafur
July 12, 2025
17 hours (approximately)
Erick Santiago Mahecha Tafur's account is verified. Coursera certifies their successful completion of Fundamentos del marketing digital y comercio electrónico
What you will learn
Describir las responsabilidades de un/a coordinador/a de marketing digital y un/a analista de comercio electrónico de nivel inicial (o similar).
Describir las responsabilidades laborales de un/a coordinador/a de marketing digital y un/a analista de comercio electrónico de nivel inicial
Explicar el concepto del embudo de marketing
Comprender los elementos y objetivos de una estrategia de marketing digital y comercio electrónico
Skills you will gain
- Category: Driving engagement
- Category: Digital Marketing
- Category: Marketing Effectiveness
- Category: Marketing
- Category: Digital Media Strategy
- Category: Digital Marketing Campaigns
- Category: Digital Advertising
- Category: Marketing Planning
- Category: Marketing Analytics
- Category: Customer Acquisition Management
- Category: Performance marketing
- Category: Marketing Communications
