Digital Marketing: Customer Engagement Strategy
Completed by Caitlin Wright
August 7, 2024
12 hours (approximately)
Caitlin Wright's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Marketing Strategies
- Category: Digital Media Strategy
- Category: Generative AI
- Category: Data Collection
- Category: Marketing Strategy and Techniques
- Category: Loyalty Programs
- Category: Customer Engagement
- Category: Data Analysis
- Category: Consumer Behaviour
- Category: Social Media Marketing
- Category: MarTech
- Category: Content Marketing
