Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
Completed by Naufal Abdul Jabar
December 31, 2025
11 hours (approximately)
Naufal Abdul Jabar's account is verified. Coursera certifies their successful completion of Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
What you will learn
Define what Integrated Marketing Communications (IMC) is and learn how the marketing process works.
Learn the theories on how advertising works and how consumers make decisions.
Discover the theoretical approaches to advertisement design and learn about message strategies, advertising appeals and executional frameworks.
Know the elements, latest trends and tools used for a marketing communications mix.
Skills you will gain
- Category: Marketing Planning
- Category: Brand Strategy
- Category: Brand Management
- Category: Marketing Psychology
- Category: Marketing
- Category: Integrated Marketing Communications
- Category: Brand Marketing
- Category: Campaign Planning
- Category: Branding
- Category: Brand Loyalty
- Category: Marketing Communications
- Category: Marketing Design
