Developing a Winning Marketing Strategy
Completed by Jon Cavanaugh
September 15, 2024
16 hours (approximately)
Jon Cavanaugh's account is verified. Coursera certifies their successful completion of Developing a Winning Marketing Strategy
What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
- Category: Customer Insights
- Category: Marketing
- Category: Value Propositions
- Category: Consumer Behaviour
- Category: Target Audience
- Category: Market Analysis
- Category: Brand Management
- Category: Customer Analysis
- Category: Marketing Management
- Category: Branding
- Category: Marketing Strategy and Techniques
- Category: Product Planning
